Marie Silverstrim, User Experience (UX) Designer
Whether you are observing actions or directly asking, your customers and clients are telling you something. Understanding not only what that is but the why behind it... well, that's what gets you to the good stuff.
And, while it's always a good time to make sure your business goals are aligned with customer needs, Q1 of 2025 continues to remind us that the behaviors we use to understand these needs might not mean what we think they do, or what they once did. Just as possible, new and wonderful opportunities might emerge from this disruption.
As we consider ways to understand existing customers and reach new ones during periods of uncertainty, our guide is Marie Silverstrim, a UX designer who is a master at breaking down concepts and delivering practical advice that is immediately actionable.
Together with Joan Kanner's love of all things survey and Michelle Bond's contextualization of business in the current moment, we wrap up Proofing Stage's third season with an honest-to-goodness bonanza of tools and anecdotes to help you meet your moment.
E.g.:
- Good design often goes unnoticed, making it feel invisible
- Feedback from users is essential for improving products and services
- Surveys and direct conversations can yield valuable insights
- Stakeholder opinions can differ from user needs; balance is key
- Iterative design allows for continuous improvement and adaptation
- The real 'why' behind user feedback is essential for growth
Marie and her dad on a recent outing.
Links
Classic UX 101 books:
Other books:
Glossary:
The following UX terms may be found here:
- Affordances
- Minimum viable product (MVP)
- Qualitative
- Quantitative
- Focus groups
- Survey
- agile UX
- A/B testing
Credits:
Theme Music by Thorn Haze
Additional music by Come On Boy by MondayHopes
Podcast Cover Art by Lisa Orye
Produced by Joan Kanner and Michelle Bond
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