Megan Hanson, Public Relations & Communications Consultant
In an age of perpetual content creation and AI, you don't tend to hear much about traditional PR anymore. Often, it can feel like it's about the likes, the engagement numbers. And, don't get us wrong, measures are important. But here's a secret that this Proofing Stage episode shouts loud and proud: It's the people behind those measures that matter most. Customers. Team Members. Your Publicist - these are all people, baby. Actual human beings who, in the words of Megan Hanson, "want to connect with actual human beings."
Start ups and bootstrapping small businesses often don't have the budget, or sometimes even the vision, to see how the long game of relationship building can pay off big. It takes time, effort, money and skills that not everyone has or has the bandwidth for. Today's conversation with Megan fills in the gaps about what you need to know to decide if working with a PR person is right for you, and if it's the right time.
Together with Megan, Michelle and Joan explore mission and personal and professional fit, because at the end of the day you need the best ambassador you can have to represent your business. And, that definition of best? Well, that's completely up to you.
Representation matters in more ways than one:
- Breaking through the noise takes time
- Building relationships and contacting the right people
- Giving up on a dream to find the best path
- Adjusting thinking from sales calls only
- Evolving as the game changes around you
- Choosing a supporting cast, rather than a starring role
Links
Connect with Megan Hanson:
LinkedIn - https://www.linkedin.com/in/megankhanson/
Email - hanson.meg@gmail.com
Colorado Folks, check out Thunderview CEO Dinners
Toilets & Plunjr's PR Success Stories
Theme Music by Thorn Haze
Additional Music by: The_Mountain (via Pixabay)
Podcast Cover Art by Lisa Orye
Ad written and performed by Joan Kanner
Ad music by: Tech_Oasis (via Pixabay)
Produced by Joan Kanner and Michelle Bond
Find more at proofingstage.com
Follow us on Instagram and Threads @proofingstage
Join Proofing Stage+ to support us supporting you, AND access new bonus content in-between episodes!
